Big and small businesses alike have started taking notice of the importance of videos for promoting their businesses online. A number of surveys have showed that videos get shared online more than any other type of content. That is because adding a video to your content marketing campaign gives your business a personality, an image that people can relate with.
By seeing you demonstrate your services or answering Frequently Asked Questions in a creative way via videos, your customers would get an idea about the human side of your business. Additionally, videos have the potential of turning 50% more conversions. That’s because people usually like to see a product or service in action before they make the final purchase. And a video demo of your services give them more confidence about you!
Popularity of platforms like Vine and Instagram have shown that customers are not just interested in long videos. As long as a video showcases the right amount of information, even a few seconds are enough for it to appeal to your customers. So try to keep your videos as short and to-the-point as possible. Your audience loves video – loves to consume it, share it and engage with it!